A woman wears a hat reading 'I'm of Pumas' outside the Mexico 68 Olympic Stadium during a match between Pumas and Mazatlan in Mexico City on April 12, 2026. In Mexico, until recently, women were little more than decorative figures in the stands during football matches. The country suffers from a chronic problem of machismo and gender-based violence, although in recent years women have made significant strides: President Claudia Sheinbaum is the prime example. (Photo by Alfredo ESTRELLA / AFP via Getty Images)