International Olympic Committee (IOC) president Kirsty Coventry gestures during a press conference during an IOC session, in Lausanne, on June 24, 2026. (Photo by Fabrice COFFRINI / AFP via Getty Images)

(From L) International Olympic Committee (IOC) spokesperson's Mark Adams, chair of the Olympic programme working group Karl Stoss, IOC President Kirsty Coventry and chair of the athletes' commission Pau Gasol attend a press conference during an IOC session, in Lausanne, on June 24, 2026. (Photo by Fabrice COFFRINI / AFP via Getty Images)

International Olympic Committee President (IOC) Kirsty Coventry smiles during a press conference during an IOC session, in Lausanne, on June 24, 2026. (Photo by Fabrice COFFRINI / AFP via Getty Images)

Chair of the International Olympic Committee (IOC) athletes' commission Pau Gasol speaks during a press conference during an IOC session, in Lausanne, on June 24, 2026. (Photo by Fabrice COFFRINI / AFP via Getty Images)

Chair of the International Olympic Committee (IOC) athletes' commission Pau Gasol speaks during a press conference during an IOC session, in Lausanne, on June 24, 2026. (Photo by Fabrice COFFRINI / AFP via Getty Images)

CANNES, FRANCE - JUNE 24: Mary Ellen Coe speaks onstage during of 'Marketing in the New Era of Sports' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Mary Ellen Coe speaks onstage during of 'Marketing in the New Era of Sports' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)

CANNES, FRANCE - JUNE 24: Mary Ellen Coe speaks onstage during of 'Marketing in the New Era of Sports' on Day 3 of Cannes Lions 2026 on June 24, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)