NEW YORK, NEW YORK - JUNE 08: Keith Cossrow speaks during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Keith Cossrow speaks during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Keith Cossrow and Jessica Boddy speak during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Jessica Boddy speaks during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Jodain Massad speaks during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Luz Corona, Keith Cossrow, Jessica Boddy, and Jodain Massad speak during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

(FILES) The outside of Houston Stadium (temporarily renamed from NRG Stadium) is seen ahead of the 2026 FIFA World Cup in Houston, Texas, on May 11, 2026. Stands, pitch, logos: the stadiums that usually host the NFL have spent several months getting a makeover to comply with FIFA regulations for the World Cup football tournament. (Photo by RONALDO SCHEMIDT / AFP via Getty Images)

(FILES) A journalist takes pictures of the field at Dallas Stadium (temporarily renamed from AT&T Stadium for the 2026 FIFA World Cup) with purple lights illuminating the field to promote grass growth, in Arlington, Texas, on May 14, 2026. Stands, pitch, logos: the stadiums that usually host the NFL have spent several months getting a makeover to comply with FIFA regulations for the World Cup football tournament. (Photo by RONALDO SCHEMIDT / AFP via Getty Images)