President, COO, and CFO of Sony Hiroki Totoki (L), NFL Commissioner Roger Goodell (C) and President and COO of Sony Electronics Neal Manowitz speak during a Sony news conference at the Consumer Electronics Show (CES) in Las Vegas, Nevada on January 6, 2025. Gadgets, robots and vehicles imbued with artificial intelligence will once again vie for attention at the Consumer Electronics Show, as vendors behind the scenes will seek ways to deal with tariffs threatened by US President-elect Donald Trump. The annual Consumer Electronics Show (CES) opens formally in Las Vegas on January 7, 2025, but preceding days are packed with product announcements. (Photo by Ian Maule / AFP) (Photo by IAN MAULE/AFP via Getty Images)