The new Apple Airpods 4 on display upon release on September 20, 2024 at the Apple Store at The Grove in Los Angeles, California. Apple on September 9, 2024 announced a new iPhone built for generative artificial intelligence as it seeks to boost sales and show it is keeping up in the technology race. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)