Chief Transformation Officer of Brazilian TV channel SBT, Roberto Grosman, speaks during a panel of the Web Summit Rio 2024 at the RioCentro Expo Center in Rio de Janeiro, Brazil, on April 17, 2024. The Web Summit Rio takes place from April 15 to 18, and will bring together key figures in the technology and innovation sectors, alongside industry executives. (Photo by MAURO PIMENTEL / AFP) (Photo by MAURO PIMENTEL/AFP via Getty Images)