The Pixel Buds Pro 2 are seen on display during the "Made by Google" media event in Mountain View, California, on August 13, 2024. Google today unveiled new Pixel 9 smartphones, its latest salvo in the scramble by Big Tech to corner the market on nascent artificial intelligence. The Silicon Valley search giant has been racing against Microsoft, OpenAI and others to lead in AI since the 2022 release of ChatGPT ignited intense interest in the technology. Pixels account for a tiny sliver of the global smartphone market dominated by Samsung and Apple, but Google argued its new line is a chance to answer what -- after all the hype -- AI can actually do for customers. (Photo by Josh Edelson / AFP) (Photo by JOSH EDELSON/AFP via Getty Images)