BENTONVILLE, ARKANSAS - JUNE 18: Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speaks onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speaks onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speaks onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Aaron Tucker, BFF/entrepreneur, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Aaron Tucker, BFF/entrepreneur, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Aaron Tucker, BFF/entrepreneur, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)

BENTONVILLE, ARKANSAS - JUNE 18: (L-R) Aaron Tucker, BFF/entrepreneur, Kimberly Rompilla, SVP Licensing & Consumer Products, Crayola, Rachele Harmuth, CFO, CrunchLabs, Jeff Jenkins, CMO, Sam's Club and Courtney Naudo, SVP, Business Planning & Integration, VIZIO/Walmart speak onstage during The Interactive Era panel at the 12th Annual Bentonville Film Festival Led by Geena Davis on June 18, 2026 in Bentonville, Arkansas. (Photo by Jason Davis/Getty Images for Bentonville Film Festival)