CANNES, FRANCE - JUNE 22: Troye Sivan, Bridget Evans, Global Head of Advertising Business Marketing, Spotify, Joon Silverstein and Willa Bennett speak on stage at the Spotify Beach Panel "Building What Money Can't Buy: New Rules Of Brand Loyalty With Troye Sivan, Coach and Bridget Evans" during Cannes Lions on June 22, 2026 in Cannes, France. (Photo by Antony Jones/Getty Images for Spotify)