A person fills a glass with alcohol-free wine in a bar in Frankfurt am Main, western Germany, on November 20, 2024. Alcohol-free drinks are becoming ever more popular, especially with health-conscious young people -- a trend cheered by a small German winery based in a Rhine Valley castle. While demand for zero-alcohol beer has surged, the Carl Jung family business is betting on similar growth in the wine sector, using a technique it pioneered more than a century ago. (Photo by Kirill KUDRYAVTSEV / AFP) / TO GO WITH AFP STORY BY SAM REEVES (Photo by KIRILL KUDRYAVTSEV/AFP via Getty Images)