FILE - Big 12 Commissioner Brett Yormark participates in announcement on the field during the first half of the Big 12 Conference championship NCAA college football game between Oklahoma State and Texas in Arlington, Texas, Dec. 2, 2023. Before the new Big 12 — sans Oklahoma and Texas — even kicks off, the expanded College Football Playoff's new revenue structure has created a perception that the conference is not quite the equal of the Big Ten and Southeastern Conference. (AP Photo/Tony Gutierrez, File)