Apple CEO Tim Cook speaks during an Apple media event at the Bill Graham Civic Auditorium in San Francisco, California on September 7, 2016. Apple on Wednesday unveiled two upgraded versions of its iPhone and a new waterproof smartwatch, seeking to reignite growth for the iconic technology maker. The iPhone 7 and larger iPhone 7 Plus, with new camera technology, 50-meter water resistance and other features, were the highlight of an Apple media event in San Francisco. / AFP PHOTO / Josh EdelsonJOSH EDELSON/AFP/Getty Images
