Gwyneth Paltrow teaming up with will.i.am on mobile app reality show
Gwyneth Paltrow is joining will.i.am as an executive producer and mentor for reality competition series Planet of the Apps.
The Black Eyed Peas star became attached to the project earlier this year (16) and now the Iron Man actress has come on board to mentor and advise the app developers featured on the show. The project will also highlight how Apple apps are created and developed.
"Developing and launching a business based on your own original idea can be exhilarating, but intimidating," Paltrow says. "This is a great opportunity to be part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples' lives."
"As tech drives modern pop culture now more than ever, we are giving a platform for the next generation of culture makers to shine," will.i.am says. "We are searching for entrepreneurs with the vision to shape the future, solve real problems and inspire change within our daily lives."
A casting call for the unscripted series is currently being conducted and will run until 26 August (16). It is unclear when the show will premiere.
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