A poster displays beer, liquor, beverage, rice, sugar, milk and bottled water products made by the Myanmar Economic Cooperation (MEC), one of the country's main military conglomerate under US sanctions, outside a store in Yangon on September 15, 2016. Myanmar cheered a US promise to end sanctions on Thursday, with punters in its commercial capital clamouring for US brands while politicians and business moguls heralded a new era of transparency and trade. / AFP PHOTO / ROMEO GACADROMEO GACAD/AFP/Getty Images