TO GO WITH AFP STORY BY ERWAN LUCAS (FILES) This file photo taken on August 7, 2016 shows performers dressed as Pikachu, the popular animation Pokemon series character, performing in the Pikachu parade in Yokohama. Pokemon Go has sent millions of people onto the streets in a worldwide hunt for virtual monsters -- and from neighbourhood restaurants to multi-national corporations, businesses smell a profit. Beyond products, companies see huge potential in the app's ability to attract crowds to places in a way that typical advertising does not, by tempting them with the prospect of adding new Pokemon to their collections. Bars and restaurants from New York to Sydney are reportedly paying for "lures", a feature of the game which draws Pokemon to a location, hoping this will draw in customers to linger and spend money. / AFP PHOTO / KAZUHIRO NOGIKAZUHIRO NOGI/AFP/Getty Images