TO GO WITH AFP STORY BY ERWAN LUCAS (FILES) This file photo taken on July 22, 2016 shows a woman playing Nintendo's Pokemon Go game on her mobile phone in front of a McDonald's restaurant at Akihabara shopping district in Tokyo. Pokemon Go has sent millions of people onto the streets in a worldwide hunt for virtual monsters -- and from neighbourhood restaurants to multi-national corporations, businesses smell a profit. Beyond products, companies see huge potential in the app's ability to attract crowds to places in a way that typical advertising does not, by tempting them with the prospect of adding new Pokemon to their collections. Bars and restaurants from New York to Sydney are reportedly paying for "lures", a feature of the game which draws Pokemon to a location, hoping this will draw in customers to linger and spend money. / AFP PHOTO / TORU YAMANAKATORU YAMANAKA/AFP/Getty Images