LOS ANGELES, CA - AUGUST 20: (L-R) CEO of NYX Cosmetics Scott Friedman, Senior Vice President Marketing & Global Business Development - ?NYX Cosmetics Nathalie Kristo, finalists Laura Sanchez, Alexa Poletti, Brianna Fox, influencer Charisma Star, host Kandee Johnson and finalists PompBerry, Haley Wight aka CosmoByHaley and RawBeautyKristi attend the 5th Annual NYX FACE Awards on August 20, 2016 in Los Angeles, California. (Photo by Vivien Killilea/Getty Images for NYX Professional Makeup)