Writers Strike Means Reality Boom Times
By LYNN ELBER
LOS ANGELES (AP) - For five years, John Langley tried and failed
to sell a cinema verite-style TV series tracking police officers on
patrol. Then came the 1988 Hollywood writers strike.
``That's when Fox bought `Cops,' because a series with no
narrator, no host, no script, no re-enactments sound very good to
them at the time,'' recalled Langley, who just marked the show's
700th episode.
The nearly five-month '88 Writers Guild of America walkout that
started in March didn't unleash a flood of reality, because filming
on sitcoms and dramas had largely wrapped and because alternative
shows had yet to become a trend.
But the current WGA strike fell smack during production as well
as the Age of Reality, putting the brakes on scripted shows and
giving networks a quick fix for schedule holes. It remains to be
seen how viewers - or the reality genre itself - will withstand the
onslaught.
Networks have readied a slate of nearly 40 shows that are
stacked up like jetliners over Christmas Eve runways awaiting the
go-ahead to land.
Given reality's popularity, many would have aired strike or not,
including Fox's blockbuster ``American Idol,'' returning in
January, and the next edition of ABC's hit ``Dancing with the
Stars.'' And how could CW say no to the ``Pussycat Dolls Present:
Girlicious'' sequel or NBC rebuff ``Celebrity Apprentice''?
But there's so much more in store, including ABC's ``Dancing''
spin-off, ``Dance War: Bruno vs. Carrie Ann'' (Jan. 7) and game
show ``Duel'' (Dec. 17), and Fox's social experiment ``When Women
Rule the World'' (March 3).
Other new shows are hovering, including Fox's ``The Moment of
Truth''; ABC's ``Here Come the Newlyweds''; CBS' ``Million Dollar
Password'' with Regis Philbin; NBC's comedy game show ``Amne$ia''
with Dennis Miller, and CW's ``Crowned: The Mother of All
Pageants.''
That reality TV is being used as a bandage to try to stop the
networks from bleeding viewers is a sharp irony for the union: It
has been attempting to organize the producers and editors it argues
actually ``write'' reality shows operating outside the WGA
contract.
``Reality is a misnomer,'' said Jeff Hermanson, assistant
executive director of the WGA, West. ``It's really a euphemism for
nonunion television. ... We think networks should be embarrassed to
put on shows where people who create them are treated in violation
of California labor laws'' and receive no benefits or overtime.
The Alliance of Motion Picture and Television Producers, which
negotiates on behalf of the studios, declined to comment Tuesday.
With the guild and studios resuming negotiations Monday for the
first time since the strike began, there was a glimmer of hope that
the contract dispute, which centers on pay for digital
distribution, might be resolved. That would allow production to
resume on scripted shows, with some of the reality stockpile going
unused, at least for now.
But even a deal that comes sooner rather than later would result
in a partly truncated season for dramas and comedies, most of which
will soon burn through their completed episodes.
``I don't know how they would catch up with production'' if an
agreement came beyond January, said analyst Billie Gold of the
ad-buying firm Carat USA.
That means reality programs could end up the hallmark of 2007-08
season, providing an unprecedented bonanza for those who create it.
According to producer Mark Cronin (``Flavor of Love,'' ``The
Surreal Life''), networks recognizing they must ``protect
themselves and fill their airspace'' have ratcheted up demand for
reality shows and pushed his company's pace from ``50 mph to 70
mph.''
While reality buffs may feel they're in heaven, it's a hellish
scenario for admirers of ``Grey's Anatomy,'' ``30 Rock'' and other
scripted shows.
Even Cronin says reality should have its limits.
``I don't feel like we have to destroy-and-conquer scripted
television. It's not like that,'' he said. ``These are our friends
and colleagues out there. I know people in the scripted world. I
enjoy scripted shows.''
He also is wary of ultimately alienating viewers.
``You could imagine a future that has so much reality that the
nation clamors for scripted content because it seems so fresh and
new after all the reality content they've seen,'' he said.
Marc Berman, analyst for Media Week Online, notes that reality
has been part of broadcast TV since the start - ``Candid Camera''
was born in 1948. ``The Real World'' got the new-wave party going
in 1992, with the genre exploding in 2000 when ABC launched (and
then overdosed on) ``Who Wants to be a Millionaire'' and CBS struck
``Survivor'' gold.
Alternative TV is more entrenched than ever.
``We opened the fall season with the most nonscripted
programming ever seen in the history of television,'' Berman said.
It's cheaper to produce and ``a lot of it works, so why not do
it?''
But ``if the strike continues with no end in sight, and there's
more and more reality, viewers will get fed up with it,'' he
predicted.
Langley, who also produces the new series ``Jail'' for
MyNetworkTV, already is disheartened. He argues that while ``Cops''
was a groundbreaker that brought an arthouse-style documentary
program to network TV, most reality shows are simply dressed-up
contests.
``It's all game shows,'' he said. ``It doesn't matter if it's
`Survivor' or `The Biggest Loser' or `The Bachelor' or `Amazing
Race.'''
And more is not better, according to Langley.
``You're going to get a lot of bad reality shows as a
consequence of the strike. ... It encourages all kinds of dilution
of my franchise,'' he said.
On the Net:
www.cops.com
EDITOR'S NOTE - Lynn Elber is a national television columnist
for The Associated Press. She can be reached at lelber(at)ap.org
11/27/07 15:48
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