AT&T sues Verizon in Ga. over 'map for that' ads
ATLANTA (AP) - AT&T Inc. is suing Verizon Wireless over its
competitor's ``There's a Map for That'' commercials, saying in a
lawsuit filed Tuesday that the ads are misleading and amount to
deceptive trade practices.
AT&T filed the suit in U.S. District Court for the Northern
District of Georgia and is asking for a temporary restraining order
and a permanent injunction to stop the ads. The company requests an
immediate hearing and said AT&T has ``suffered and continues to
suffer irreparable harm'' as a result of the commercials.
Verizon's ads show maps of the United States with areas
highlighted to depict where third generation - or ``3G'' - network
coverage - which allows users to access data faster - is available.
The maps use red for Verizon and blue for AT&T to show where each
company offers 3G coverage. Areas where 3G is not available are
left blank.
NYSE:T Updated: 16:00 ET 26.02 -0.09 |
NYSE:VZ Updated: 16:01 ET 30.43 -0.09 |
In one ad, the narrator says, ``If you want to know why your 3G
coverage works so well on Verizon Wireless, there's a map for
that,'' and a map of the country nearly covered with red dots is
shown. The narrator later says ``If you want to know why some
people have spotty G3 coverage, there's a map for that, too'' and a
map of the country with some blue areas and a lot of black space is
shown to ostensibly show AT&T's 3G coverage.
AT&T says those maps are misleading because there is still
regular coverage in areas where ``3G'' service is not offered.
Verizon modified the ads after AT&T complained about them saying
its customers were ``out of touch'' where 3G coverage was
unavailable. Those words were taken out and Verizon included a tag
line saying ``Voice & data services available outside 3G coverage
areas'' at the end of the ads.
Verizon spokeswoman Nancy Stark said the ads are an extension of
Verizon's long-standing network reliability ``Can you hear me
now?'' campaign and the changes that were made are sufficient.
``As to the merits of the suit, there aren't any,'' she said
Tuesday. ``The ads are clearly labeled 3G coverage and they also
clearly state that voice and data service is available outside the
3G coverage area.''
The Verizon commercials mock Apple's popular ``There's an App
for That'' spots touting the thousands of applications that can be
used on the iPhone. AT&T provides coverage for the iPhone.
11/03/09 21:33
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